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Linda Arpagaus

Digital Marketing and Campaigning

"Bien di ensemen, jeu sun Linda!" Linda is a true Rhaeto-Romanic, exercise fanatic, home baker and digital expert. With impressive ease, she gives wings to social media posts, ignites advertising rockets and enchants with email marketing magic.

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Between sourdough and freshly baked rolls

You don't have to be Sigmund Freud to draw a psychogram of a sourdough baker. Sourdough bakers are sometimes the most resilient of people.


They are characterized by mindfulness, resilience, empathy, patience, compassion, and an extremely high tolerance for frustration. In short, you want to be friends with a sourdough baker. Because sourdough is the diva of breads. If you don't spoil it and take care of it, it will punish you with a sour mood and a soggy texture. Linda is a sourdough baker. It's how she compensates for the other 99 percent of her life, which moves at the pace of freshly baked bread. Whether it's functional fitness, skiing, jogging, hiking, climbing, or gravel biking, Linda is a person of movement.


Growing up in the Rhaeto-Romanic speaking mountains of Graubünden, Switzerland, she soon set out into the wide world. In Lucerne and Zurich, she learned the craft of digital marketing, and on a backpacking trip through Central America she learned how to survive in the wilderness. A skill that serves her well today. Be it in controlling her actions or taming a sourdough. 

"It all depends how we look at things, and not how they are in themselves."

Carl Jung

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