Digital Marketing Strategy
The basis for the success of your online marketing is a digital marketing strategy. It defines goals and measures that need to be pursued and implemented on your online channels. The strategy ensures that all activities are targeted and coordinated, that target groups are reached effectively and that you get the most out of your budget.
Once the digital marketing strategy has been developed, you (or your trusted marketing agency, such as deeds.) implement the measures and use the channels with the right messages. The results are then measured and compared with the goals set at the beginning. The findings are recorded in a report.
Why do you need a digital marketing strategy?
​If you want to be successful, you need a plan. This is also the case in online marketing. A digital marketing strategy helps you to clearly define your goals, use resources efficiently and operate successfully in the digital space.
These are the benefits of a digital marketing strategy:
-
A common thread in your company
The strategy ensures that the digital marketing department plays the right role in the big picture and pursues the same overarching goals as the entire company.
-
Targeted use of resources
By targeting online activities and following a specific plan, you ensure that resources are used efficiently. The individual measures should serve to achieve specific goals and make optimal use of the budget.
-
A guardrail for long-term consistency
The digital world is dynamic and often requires quick decisions and reactions to trends or innovations. A strategy serves as a decision-making framework and guideline. It helps you to stay true to your vision and pursue your goals even in a constantly changing environment.
-
A clear picture
Thanks to a clear strategy, you can ensure that you use the channels that are relevant to you and your goals with the right messages. This not only strengthens your brand identity, but also ensures that your digital activities are efficient and effective. Based on the findings from the analysis and understanding of your target group(s), content and campaigns can be tailored to their specific needs and preferences. This allows you to exploit your full potential.
-
Measurable success in the long term
A digital marketing strategy also includes the regular measurement and evaluation of results and key performance indicators (KPIs). This allows you to check the effectiveness of your measures and continuously optimise them to achieve even better results.
But let's take another step back: how do you actually develop a digital marketing strategy? We'll show you how we go about designing and implementing it.
1
Analysis
We start by analysing your existing channels. What does your website look like, how are you active on social media and what other communication channels do you need to reach your target groups? What messages are you conveying and how are they presented visually? We use appropriate tools to measure the performance of your digital channels.
The analysis provides us with valuable insights into the behaviour of your target group, the effectiveness of your current measures and the strengths and weaknesses of your digital presence.
We compare the current situation with your corporate and marketing strategy. Are the overarching goals also being pursued online? Is there perhaps already a digital marketing strategy that can be revised and updated?
We also take a look at your competition. Who are you competing with, how are your competitors behaving and what is “state of the art” in your industry?
For the analysis, we select various KPIs that we can later highlight - during and after the implementation of various measures - and compare with the original values. More on this in the section on reporting.
2
Developing a strategy
The findings from the analysis form the basis for the development of a customised strategy, tailored to your company's goals and budget. In this way, we ensure that measures can be derived from the strategy that are effective and targeted in order to guarantee maximum success.
The digital marketing strategy sets out which target groups are to be targeted with specific messages on which channels and which goals are to be achieved. In addition, the prioritisation as well as a rough timeline and budget allocation are recorded.
In a further step, the marketing mix is finalised with specific measures in an action plan. This plans the activities on the digital channels. From social media, search engine advertising (SEA) and search engine optimisation (SEO) to website advertising and sending newsletters, the action plan contains a detailed roadmap for your online marketing.
3
Implementing the strategy
Let's go! You are now strategically well positioned and ready to finally take action and implement the planned measures.
Do you lack the capacity or know-how for implementation? No problem, our digital marketing experts will be happy to take over.
4
Reporting
An important part of implementing a strategy is not only measuring success at the end of a campaign, but also the ongoing evaluation of measures and KPIs. Based on the findings, optimisations can be made, your advertising budget can be used even more effectively, and the goals can be better achieved.
By comparing the KPIs defined in advance, you can see what effects were achieved through the targeted online measures and how successful specific activities were. Everything is recorded in a report.
Do you need support in designing or implementing your digital marketing strategy? No problem, we can help you!